Good Business Colorado is a statewide grassroots organization of value-driven business owners challenging the lines of partisanship and advocating for a prosperous economy, equitable communities and a sustainable environment. Our members believe that business success cannot be measured by profit alone and that business plays a key role in ensuring our planet, communities and bottom lines are all thriving. Good business Colorado advances our shared values by: Advocating for local, state and federal policies that reflect our values. Providing an alternative perspective to traditional business organizations and voices. Sparking more involvement from like-minded, values-driven businesses.